Process

Who hires me, what they need, and how the work gets done.

01 — The Art Director with a concept but no execution

You have the brief, the sketch, the reference. You need someone who executes exactly what’s in your head — not someone who interprets it. I listen first. Then I build. You direct; I deliver. Deliverables: final render, variations, agency-ready files.

02 — The R&D Team with a product that doesn’t exist yet

The formula exists. The packaging concept exists. The physical product doesn’t — and neither does its image. I build pre-production CGI from technical specs, texture descriptions, and ingredient sheets. Deliverables: product image for internal approval, marketing mockup before print.

03 — The Designer who needs the image before print

You’re building the layout and need the product image to close it — but there’s no photography available. I deliver the 3D image already integrated into the correct format for flexography, rotogravure, or CMYK offset. Deliverables: print-ready file, RGB or CMYK, matched to your specific print process.

04 — The Brand that’s already in market but needs a better visual

Product approved, packaging on shelf — but the visual is dated, weak at the point of sale, or lacks appetite appeal. I rebuild the asset in 3D and deliver consistent variations across every format. Deliverables: asset pack for POS, social media, e-commerce, trade stands, OOH.

05 — The Client with an image quality problem

You have an image — but the texture looks flat, the product reads as plastic, the colors are off. I rebuild from scratch with full control over geometry, texture, and lighting. Clay renders delivered at every stage so you can review before final. Deliverables: corrected image, layered files for future adjustments.

What I Deliver


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