In 2022, HBX Branding brought me in to develop the 3D CGI assets for Chewz Me — a bold new candy brand created by Colombina for the US Gen Z market.

My role was focused on the CGI side of the process. It started with clay renders to validate geometry, silhouette, and proportion. Then came the texture work: sugar crystal coating, translucency, gooey fillings, surface imperfections — iteration after iteration guided by one simple question: does it make you want to eat it?

The brand identity, packaging system, and visual language were entirely developed by Greg Martin, Stephanie Doyle, and the HBX Branding team. They trusted me to translate that vision into scalable CGI assets built for real-world applications.

The same CGI master assets went on to appear across:

• Amazon hero images
• Official e-commerce platform (chewzme.com)
• Packaging at retail
• Large-scale trade show displays — including the Colombina booth at the Sweets & Snacks Expo

One CGI master asset. Every touchpoint. That’s Screen to Shelf.

Credits
Client: Colombina (Chewz Me)
Brand Identity & Packaging Design: HBX Branding
CGI Master Assets & Food Visualization: Thiago Christo